Kurz gesagt
- Price from your costs and your time, then check the local market.
- Offer two or three packages so clients choose between options, not between you and someone else.
- Be clear about what is included and what costs extra.
Pricing is the question every DJ gets wrong at first, usually on the low side. A framework helps you stop guessing and start explaining your price calmly.
List your real costs
Add up what each gig costs you: travel, gear wear, insurance, music subscriptions, software and the time you spend on preparation. A price below your costs is a loss, however full your calendar is.
Charge for the whole job
A four-hour gig is rarely four hours of work. Count planning calls, music prep, loading, setup, playing and packing down. Charging for the whole job is not greedy. It is accurate.
Create packages
Packages make the choice easy. A basic option covers the essentials. A middle option adds extras such as lighting or a longer set. A premium option includes more services. Most clients choose the middle.
- Basic: set length, sound system, music
- Plus: extra hour, lighting, MC duties
- Premium: full service, planning calls, extras
Check the local market
Look at what other DJs in your area publish. You do not have to match them, but you should know where you stand. If you charge more, be ready to explain the difference in service.
State what is extra
Travel beyond a set distance, overtime and special equipment are common extras. Put them in writing before the booking so nobody is surprised.
Fragen
Should I publish my prices?
It is your choice. Published starting prices save time with people who cannot afford you. Others prefer a quote after a call.
How do I handle someone asking for a discount?
Offer a smaller package instead of cutting the price. The value you deliver stays the same.
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